Latvia FAM trip program for BALTTOUR HOSTED BUYERS
05th-08th February 2026
Working language: English
PROGRAM INCLUSIONS AND IMPORTANT INFORMATION
The program includes complimentary arrival and departure flights, single-room accommodation, meals, bus transportation, and scheduled group activities.
Please note that the organizers do not cover the following expenses: free-time activities, unscheduled meals, extra beverages (including alcoholic drinks), and taxi rides.
The organizers reserve the right to modify the itinerary without prior notice due to unforeseen circumstances, including weather conditions, local authority decisions, or other factors beyond our control. In the event of changes to the itinerary or program, we will make every effort to provide suitable alternative activities.
We appreciate understanding and hope you have a pleasant and memorable trip!
ITINERARY FOR TRIP 3 DAYS/3 NIGHTS.
Arriving Day/February 5th /Thursday
Throughout the day Individual arrivals to Riga, meeting with airBaltic representatives at the arrival hall with a sign:
BALTTOUR HOSTED BUYERS
and transfers from the airport to the Hotel
Overnight 4* Hotel in the center of Riga: TBA
Day 1 /February 06th /Friday
Breakfast at the hotel
08.45 Meet in the hotel lobby
09.00-12.00 Riga City tour
12.00-13.20 Lunch
13.30 Transfer to the International Exhibition Center
14.00-17.00 Workshop with local Travel industry representatives
17.00-17.30 Visit the Balttour 2026 Tourism Exhibition
17.30 Transfer to the hotel
18.45 Meet at the hotel lobby and transfer to the restaurant for dinner.
19.00-22.00 Dinner
22.00 Transfer to the hotel
Time for sleep
Highlights of the Day Riga, the capital of Latvia, is a charming northern European city with approximately 700,000 residents. Founded in 1201, it is a modern and diverse city with a historical heart that offers a variety of natural, gastronomical, cultural, and spectacular charms. Throughout the day, you will have the opportunity to get to know Riga's most characteristic and brightest places: the Old Town and the Art Nouveau quarter.
Day 2 / February 07th/Saturday
Breakfast at the hotel
10.00 Check-out. Meet with the guide at the hotel lobby. The ride to the Zemgale region.
11.20-13.20 Visit Bauska
13.30- 15.00 Lunch at a local restaurant
15.00-15.15 Transfer to Rundale Palace
15.30- 17.30 Visit Rundale Palace
17.45 Transfer to Jurmala
19.15 Check-in 4* SPA Hotel in Jurmala
20.00 -21.30 Dinner at the hotel restaurant
Time for sleep
Highlights of the Day In one of Latvia's four regions—the Zemgale region situated in southern Latvia—the landscape stands out with extended cultivated fields. Here in summer, you have the highest chances to spot majestic storks that Latvians hold sacred. Zemgale is notable for its numerous remarkable palaces and manors, with Jelgava Palace and Rundāle Palace being the most renowned.
Bauska is located just under an hour’s drive from Riga and is easily accessible to both local travelers and tourists. It is a city where the Mūsa and Mēmele rivers meet to form the Lielupe, and where the breath of the Middle Ages and the serene nature of Zemgale can still be felt. This place is enchanting, with a peaceful charm, yet it also offers a variety of adventures – from historical sites to fine flavors and romantic walks.
Rundale Palace was once the summer residence of Ernst Johann von Biron, the Duke of Courland. It was built according to the design of the Italian architect Francesco Rastrelli, best known for the Winter Palace in St. Petersburg. The Palace has been completely restored. Nowadays, Rundale Palace is Latvia's most notable 18th-century Baroque and Rococo architectural monument. This impressive Palace and its gardens are now a museum, one of the major tourist destinations in the entire country.
Jūrmala, a city and resort in Latvia, is renowned for its natural resources, including healing mud, mineral waters, and pine forests.
The almost 25 km long white sand beach, well-maintained for everyone's enjoyment, will allow you to find an undisturbed spot to sunbathe and swim in the sea. Jurmala Resort hotels offer a wide range of spa services, making them an ideal place to combine leisurely relaxation with healthcare.
Overnight 4* SPA Hotel in Jurmala
Day3 / February 08th /Sunday
Breakfast
Free time to enjoy the spa facilities
11.45 Check-out
12.00 -13.00 Jurmala City Tour. The resort town, hotel visits, and other infrastructure.
13.00 -14.30 Lunch
14.30 -17.00 Continue Jurmala City Tour
Throughout the day Transfers to the RIX-Riga International Airport
Highlights of the Day Just 30 minutes from Riga is the city of Jurmala (Jūrmala) - a magnificent seaside resort with everything you need to unwind: miles of sandy beaches, swaying pine trees, fresh air, eclectic architecture, and plenty of fun. Jurmala, originally a cluster of fishing villages, has become a beloved seaside resort for over 200 years.
DON'T FORGET TO PACK:
- Your travel documents
- Your business cards for the workshop
- Comfortable warm footwear, a warm winter coat, a cozy hat, a scarf, and mittens for the trip.
ABOUT ORGANIZERS:
Investment and Development Agency of Latvia(LIAA)|Tourism Export Services Division
The Investment and Development Agency of Latvia (LIAA) is a direct administration institution subordinated to the Minister of Economics of the Republic of Latvia. Established in 1993 as the Latvian Development Agency, it was reorganized into Latvia's Investment and Development Agency in 2003. In 2016, the Latvian Tourism Development Agency (LTDA) was merged with the LIAA to enhance the management of the tourism sector.
Riga Investments & Tourism Agency (LIVE RIGA)
The Riga Investment and Tourism Agency (LIVE RIGA) was established on April 1, 2021.
The main goal of LIVE RIGA is to ensure sustainable and transparent investment and tourism promotion globally by serving as the single point of contact for any external interested parties, including investors, companies, tourists, and residents alike; to provide information, solve bottlenecks and ensure a thriving and sustainable environment for business development, thereby supporting the existing investment projects as well as attracting new ones, boosting tourism development and international recognition of Riga.
In a time of modern challenges, LIVE RIGA represents a bold step towards new types of open and creative relationships among citizens, businesses, and tourists.
airBaltic
airBaltic (Air Baltic Corporation AS) is the leading airline in the Baltics and one of Europe’s fastest-growing carriers. As a hybrid airline, it leverages the upsides of both traditional network and low-cost carriers. Founded in 1995, today airBaltic operates one of Europe’s youngest fleets, consisting of 50 Airbus A220-300 aircraft, and employs over 2 800 people. In 2025, airBaltic became the first European airline to offer free high-speed SpaceX Starlink internet on its flights.
Association of Latvian Travel Agents and Operators (ALTA)
ALTA is a professional public organization established by the merger of travel agents and tour operators. It was founded on the principles of everyday business and equality and, within the framework of law and its Statute, is a unified managerial institution to coordinate the business activities of travel agents and tour operators, protect their interests, and represent the Latvian travel industry on a global scale.
USEFUL LINKS:
Latvia's official tourism portal www.latvia.travel
www.latvia.travel/en/things-know-visiting
www.latvia.travel/en/shopping-and-design-boutiques
www.latvia.travel/en/latvia-winter-why-visit-latvia-winter
www.latvia.travel/en/enjoy-winter-latvia
latvia.travel public photo database: www.flickr.com/photos/latviatravel/
latvia.travel public video database: vimeo.com/latviatravel
www.liveriga.com/visit
SEE YOU IN LATVIA SOON!
